Some controversies in discourse theory
Despite many common concerns, researchers of discourse have very different views on what exactly discourse is, how precisely it works, and what its impact might be. Also, their work may at times draw from other approaches that analyze textual sources, such as literary theory, theories of history, or different branches of linguistics, while at other times combining detailed language analyses with broad political concerns in ways that are at odds with these disciplines. If you are planning to conduct discourse analyses, then you should be aware of the controversies and their implications. They could have a profound impact on how you set up your own research project.
Is discourse primarily language?
In a discourse analysis, you will have to decide how important you think the written and spoken word is. While most discourse analysts admit that discourse can play out in various forms of communication, their focus is overwhelmingly on language. This is particularly true for scholars who work in the Anglo-Saxon tradition of critical discourse analysis (or: CDA). CDA is a branch in the field that draws heavily from socio-linguistics, and which primarily produces what Greg Philo has called “text only” analyses (2007: 185). Important scholars in this discipline are Lilie Chouliaraki (Chouliaraki & Fairclough 1999), Teun van Dijk (1993), Norman Fairclough (1995), Siegfried Jäger (2004), and Jürgen Link (2013). Another text-based approach is called political discourse analysis, and has been championed by Paul Chilton (2004). If you are interested in the linguistic aspects of discourse, then these approaches will likely be very useful.
Other scholars emphasize that text is not the only mode in which humans communicate (MacDonald 2003), and that sounds and visuals, or even tastes and smells should also fall under the term discourse. Such multimodal discourse approaches (Kress & van Leeuwen 2001) examine things like pictures, movies, games, food, physical artifacts statues, buildings, and public spaces – always with an emphasis on what the contents of these media types and the ways people use them reveal about social truths. Very often, these approaches link to semiotics, which is the study of how different signs stand for specific objects. If you are interested in sociological work or broader communication practices, then such social semiotics might be a way forward.
What exactly does discourse “construct”?
Discourse theorists disagree on which parts of our world are real. In other words, they takedifferent ontological stances. Extremeconstructivists argue that all human knowledge and experience is socially constructed, and that there is no reality beyond discourse (Potter 1997). Critical realists, on the other hand, argue that there is a physical reality that “talks back” as we engage with it (Sperber 1996), but that this reality isrepresented through discourse (Kress & van Leeuwen 2001). Yet others are interested mainly in the socio-economic realities that discourse shapes: In line with Marxist critical theories, such scholars argue that there are different kinds of knowledge, and that we should distinguish between “beliefs, values, ideologies” (in other words types of false knowledge), and “knowledge properly so called” (what one might call true knowledge; Fairclough 1995: 44). In this view, discourse analysts have a moral obligation to emancipate people by revealing systemic ideological shackles that reflect class affiliations.
Who is the agent in discourse theory?
A closely related question in discourse theory is where power is located. Are certain identifiable groups manipulating discourse, for instance a capitalist class, a patriarchy, a specific religious group, or an ethnic majority? If so, are members of such groups acting consciously or subconsciously when they shape discourse in the favor of their group? Or is discourse its own agent, like post-Marxist theorists argue? In such a case, power is not something that certain people use to dominate others, but is a mesh of relations and hierarchies that has its own logic, and that no one is consciously steering (Howard 2000, Laclau and Mouffe 2001).
Where does discursive construction happen?
Another matter of controversy is what exactly discourse constructs and how. Does discourse shape only objects (the knowledge of the things people speak about), or does it shape subjects as well (the people who are interacting with the objects)? One stance is that our thoughts and actions are linguistically determined, and that we cannot think (and act) outside of the things we can express. In this line of thought, language has the power to programme how people behave.
Others look towards social practices and argue that discursive truths influence the habits of people through social pressures, for instance by establishing norms and values of what is normalor appropriate (Link 2013). Such assumptions then spread through the way people interact, and ultimately inform the logic of institutions (such as prisons, or enterprises, or systems of international relations). Finally, discourse can be seen to have a cognitive dimension (Chilton 2004, Sperber 1996). In such an interpretation, discourse is the expressions of human thought, and consequently has its roots in the interaction between our minds and our physical and social environments. The key to discourse is then the cognitive experience with the world through flawed sensory organs, and the way human beings share these experiences through discourse.
What to make of all this
As you can see, there are many different positions in discourse theory, and I can only urge you to explore this fascinating literature yourself to find your own answers to the various controversies. My own view is this:
For me, discourse refers to communication practices, which systematically construct our knowledge of reality. Discourse plays out in various modes, and across all media. Language is one part in this process, but not necessarily the most important one. Non-verbal and visual communication are crucial aspects of discourse. I personally think that discourse does notprogramme human thought, like strong versions of linguistic determinism have argued (the Stanford Encyclopedia of Philosophy offers an excellent introduction to such arguments, and if you want to read a scathing critique, take a look at Pinker 1994: 46-48). Instead, I find it useful to understand discourse as a representation of human thought. It has a cognitive foundation, and is consequently open to (but also limited by) the kinds of psychological manipulations that cognitive scientists explore.
This may already give you an idea of my thoughts on what discourse is not. Social practices, for instance, may include communication elements, and may produce discursive statements, but they are not in and of themselves discourse. A specific action may be meant to communicate something, for instance a gesture or some other performance, and this means that the action produces discourse. However, a social interaction like a decision-making process is not itself discourse. Neither are political institutions or the physical objects in our surrounding. So how then do social processes, institutional mechanisms, and the objects we engage with relate to discourse?
In this regard, I find Foucault’s argument very useful that discourse affects social relationsthrough the very real, often physical effects it has on our environment (Foucault 1995/1977). For instance: the way people think about a political issue like crime is a continuous negotiation process on what the “correct” view on this issue should be. This negotiation happens through discourse, and it can be manipulated and dominated by very real actors and interests groups. The general consensus that such negotiations produce then creates demands for a certain kind of legal system. It informs new laws, creates acceptance for certain kinds of punishment, and prompts governments to create places where such punishment takes place. All of this requires certain professions, such as judges, lawyers, police officers, and prison guards, and creates specific social relations.
I would therefore argue that discourse “crystallizes” into institutions, and prompts societies to create and shape the physical world they inhabit in specific ways rather than others. Discourse plays a crucial role in how human communities structure their polities and their economies. A single discourse analysis will not reveal how all of these processes work. But discourse theory highlights some of the mechanisms that are at work. In other words: discourse theory helps us think about the connection between communication and politics and the world we live in, and asks us to slowly and systematically put together the puzzle pieces that make up social relations.
If these theoretical discussions have sparked your interest, take a look at my post on how to set up a discourse analysis, at the ten work-steps that I recommend for analyzing written and spoken texts for political discourse, and at my advice on working with foreign scripts like Chinese, Japanese, and Korean.